Direct Mail Communications Summary - Interactions Tab

The Interactions tab on the Report Results panel on the Direct Mail Communications Summary screen is used to view the number of vehicles sold based on the type of interaction that generated the sale, such as service appointments or sales campaigns.

To access the Interactions tab, select the Interactions tab on the Report Results panel on the Direct Mail Communications Summary screen.

The Sales Matches By Interaction Type graph displays the number of vehicles sold to each interaction type. Similarly, the Individuals Contacted by Interaction Type graph displays the number of customers contacted for each type of interaction. Hover the mouse cursor over a section on the graph to display a tooltip with the corresponding percentage.

In addition, the Average Gross Profit and Average Revenue By Interaction Type graph displays the average gross profit and revenue generated for vehicles sold for each interaction type. Hover the mouse cursor over a bar on the graph to display a tooltip with the average gross profit and revenue for the corresponding interaction type.

Note - Gross profit information only displays on this tab if the View Gross Profit check box is selected on the Report Criteria panel.

The following columns are available on the Interactions tab.

Interaction Group: The type of customer interaction associated with the direct mailing displays. Customer interactions occur when employees communicate with customers, such as during service appointments or sales campaigns.

Start Date: The date on which the sales campaign began displays.

Total Sent: The number of direct mail pieces sent for the corresponding interaction group during the entered date range displays.

Individuals Contacted: The number of prospects to which direct mail was sent for the corresponding interaction group during the entered date range displays.

Sold Matches: (Link) The number of sold matches associated with the corresponding interaction group during the entered date range displays. Click this link to display the Detailed Results window, where details of the transactions can be reviewed.

Total Gross Profit : The gross profit displays for sold matches associated with the corresponding interaction group during the entered date range.

Total Revenue: The revenue generated from sold matches associated with the corresponding interaction group during the entered date range displays.

Response Rate: The percentage of interactions that resulted in sold matches displays.

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